The Usability Professionals Association announced at its annual conference on June 5, that the organization is changing its name to “The User Experience Professionals Association”, or UXPA , to reflect its broader constituency and mission. “The UPA has long been the authoritative source for practitioners who research, design, and evaluate products and services. While we recognize our roots in usability, we feel that our mission and vision are better represented by the broader User Experience umbrella,” said Rich Gunther, UXPA president. Read more of this technical communications article »